60 minutes CPD/CE
Description
Aims and objectives:
- Understand the difference between advertising and marketing - and why that’s important
- Creating a comprehensive marketing plan for 2020 embracing...
- Your patient recall system
- Social media engagement
- Making your website attractive
- Create your practice blog
- Create your email patient newsletter
- Engage the whole team by using your morning huddle as a marketing focal point
- Create an end of treatment protocol that never fails
- External marketing through advertising, publishing and networking.
- Building your own marketing action plan and budget
- The single most important thing to know before you start any marketing
- Understanding patient psychology and 97% of marketing initiatives fail