How to really get the best from marketing at the practice

It seems at the moment that many practices want to market the treatments of Invisalign, implants or facial rejuvenation, they are high value treatments so it makes sense. But the marketplace is becoming very crowded with Invisalign, implants and facial rejuvenation treatment marketing...
If all we do this market the treatment, then there is no differentiator between practices.
With no differentiator, the only factor a patient can use to decide which practice to go to is cost.
So you end up doing special offers, deals and discounts in order to attract patients.
So is there a better way?
Yes.
Let's start marketing you and your practice.
Let’s start making this more about the relationship between two unique individuals, isn’t that what Healthcare is about?
You and your practice are unique, you are skilled, you are the perfect differentiator between the way a patient will experience each different treatment at the practice down the road.
When we wrap YOU around your treatment marketing then patients are easily able to distinguish what's different between these treatments at different practices.
And when they can easily distinguish what's different it makes it easy for them to choose you.

This day will take an in depth look at:

• What is the differentiating factor that separates you from the practice down the road? 
• How do you make this differentiation timeless? 
• How do we then communicate this message to potential patients? 
• How can we wrap this differentiation around the different treatments so that we can stand out in a crowded marketplace? 
• How can we use our new marketing message in Facebook adverts more effectively? 
• How can we use our new marketing message in Google adverts more effectively? 
• How can we use our new marketing message on social media more effectively?

Learning outcomes:

By the end of the day delegates will:

• Understand how to set about defining their differentiating factors 
• Know how to put this together into a cohesive message which makes a difference to their marketing and attracts more of the right type of new patient 
• Have a clear understanding of what makes a high performing Facebook or Google Advertising campaign 
• Know how to structure a social media campaign, including what messages work and why they work
• Understand how social media and paid advertising should fit into a cohesive digital dental marketing strategy