The purpose of marketing. Why market and what is marketing and why you need it for your practice?
Date
05 October 2020 at 7:30pm BST

Presenter
Mark Oborn

Synopsis:

"As we all know, the world around us has changed significantly since lockdown in late March 2020. Businesses are having to pivot on their services, skills and the way those services are marketed. How will these changes manifest in the brave new world in which we find ourselves? How will marketing change? And what can we do to ensure we continue to market our business in the right way?"

Learning outcomes:

By the end of this seminar delegates will:

Understand what is likely to change in marketing in our Brave New World

Have 4 key principles to know how your marketing message should change

Have an overview of help they should go about planning for this new world

have an understanding of what changes being made to their website

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