The Practice Plan practice managers and owners conference - Manchester 2015 

Lifecycle marketing - Chris Barrow

Lifecycle marketing is being used largely in various industries. It has had huge success and outcomes. In this video Chris Barrow explains how this can be used in dentistry. He presents a lifecycle marketing workflow which provides all the stages a practice can use. This is a great video for practice owners, managers and the dental team. Learn how you can use modern, digital marketing systems to gain new patients and keep a sustainable business growing.

Aims and objectives:

  • Understand lifecycle marketing
  • Understand the 7 stages of lifecycle marketing
  • What can be automated and what cannot be automated
  • How each stage can be efficiently managed and tips on successful patient journey

The anatomy of a successful practice - Jane Lelean

In this video Dr. Jane Lelean gives some very useful tips on the financial management of the dental practice, based on her experience of having run a practice before becoming a business coach. Jane shares the story of how she ended up in a difficult situation and turned her business around. She identifies the anatomy of a successful practice – comparing it to the anatomy of a tooth and how the values are identical to the critical structures.

Aims and objectives:

  • Understand the main pillars of a successful practice

  • The journey of your practice to being an efficient practice
  • The main aspects that would need attention 

Regulation: what you need to know - Harriet Purdie

This video provides an overview of what the CQC inspection and regulations entail, and what information the practice must know.

Aims and objectives:

  • Gain an overview of CQC changes from the 1st April
  • Gain insight into the CQCs new fundamental standards
  • Understand what the GDC expects from your practice
  • The importance of recording/acting on significant incidents
  • The part these play in demonstrating ongoing compliance
  • Where the GDC fits into the regulatory model
  • Hints and tips on how best to comply with the CQC and GDC requirements

Effective patient communication - Simon Tucker

In this video, Dr. Simon Tucker provides some useful communication tips, for you as a team, to help make your patients feel valued and comfortable. This is an excellent lecture for you to incorporate tips for your initial consultation and to gain more acceptance of your treatment plans with good communication techniques.

Aims and objectives:

  • Understand how to gain the correct information from a patient history
  • Understand how to gain patient trust and confidence
  • Understand how to educate the patient in 15 minutes
  • Understand how to gain more acceptance of your treatment plans with good communication techniques

 A strategic plan to develop your practice - Les Jones

Les Jones details a very simple planning model, a powerful plan for the future of your dental practice.

Aims and objectives:

  • Understand how to develop a 4 step process, to develop a strategic plan
  • Understand the vision for your practice
  • Your goals and your strategic methods
  • Gain an insight on how to develop actions and tasks for how you will achieve this

Leadership vs management - Chris Barrow

Chris Barrow talks about the difference between leadership and management. As practice owners and managers, these roles have to be performed separately. Very useful talk to practice owners.

Aims and objectives:

  • Understand the difference between leadership and management

  • Understand the traits required of a leader who is a practice owner

5 top marketing tips - Les Jones

This short video from Les Jones provides some great tips on increasing the effectiveness of your marketing activity. Very useful, gain some information to get your marketing moving forward.

Aims and objectives:

  • Understand where and when to start your marketing
  • The importance of measurement
  • Understand the importance of clear propositions
  • Some important tips for your website
  • Understand the importance of training your team

5 tips on business management for your practice - Nigel Jones

In this short talk Nigel Jones details the 5 top tips for business measurement in your practice and how you can introduce business measurement to your practice.

Aims and objectives:

  • Understand importance of a vision and goals to define measurement targets
  • Understand how to make the most of practice management systems
  • Gain an overview of how to handle, present and gain the measurement data

9 videos
290 mins CPD/CE