The practice plan practice managers and owners conference in 2015 

Lecture 1. Life Cycle Marketing by Chris Barrow

Life Cycle marketing is being used largely in various industries . It has had huge success and outcomes. Chris Barrow explains how this can be used in dentistry. He presents a lifecycle marketing workflow which provides all the stages a practice can use . This is a very good presentation for practice owners , managers and the dental team and how you can use the modern, digital marketing systems to gain new patients and keep a sustainable business growing

Aims and Objectives

  • 1. Understand lifecycle marketing
  • 2. Understand the 7 stages of lifecycle marketing
  • 3. Understand what can be automated and what cannot be automated
  • 4. Understand how each stage can be efficiently managed and tips on successful patient journey

Lecture 2. Anatomy of a successful practice by Jane Lelean

Jane Lelean gives some very useful tips on the financial management of the practice based on her experience of having run a practice before becoming a business coach. Jane shares the story of how she ended up in a difficult situation and turned her business around. She identified the anatomy of a successful practice – comparing it to the anatomy of a tooth and how the values are identical to the critical structures

Aims and objectives

  • 1. Understand the main pillars of a successful practice
  • 2. Understand the journey of your practice to being an efficient practice
  • 3. Understand the main aspects that would need attention 

Lecture 3. Regulation. What you need to know by Harriet Purdie

This is an excellent lecture providing an overview of the what the new CQC inspections and regulations will entail , and what information the practice must know. A real good video for all the staff to understand how important this is for every single member of the team.

This is an excellent lecture providing an overview of the what the new CQC inspections and regulations will entail , and what information the practice must know. A real good video for all the staff to understand how important this is for every single member of the team.

Aims

  • 1. An overview of CQC changes from 01st April
  • 2. An insight into the CQCs new fundamental standards
  • 3. A better understanding of what the GDC expects from your practice

Learning outcomes

  • 1. CQC changes from 01st April
  • 2. New CQC “fundamental standards”
  • 3. The importance of recording/acting on significant incidents
  • 4. The part these play in demonstrating ongoing compliance
  • 5. Where the GDC fits into the regulatory model
  • 6. Hints and tips on how best to comply with the CQC and GDC requirements

Lecture 4 and 5. Effective Patient Communication with Simon Tucker

In this lecture, Simon Tucker provides some useful communication tips for you as a team to help make your patients feel valued, comfortable. This is an excellent lecture for you to incorporate tips from for your initial consultation and to gain more acceptance of your treatment plans with good communication techniques

Aims

  • 1. Understand how to gain the correct information from a patient history
  • 2. Understand how to gain patient trust and confidence
  • 3. Understand how to educate the patient in 15 minutes
  • 4. Understand how to gain more acceptance of your treatment plans with good communication techniques

Lecture 6. A Strategic Plan to Develop Your Practice by Les Jones

Les Jones talks about a very simple planning model to devise a powerful plan for the future of your dental practice

Aims and objectives

  • 1. Understand how to develop a 4 step process to develop a strategic plan
  • 2. Understand the vision for your practice
  • 3. Understand your goals and your strategic methods
  • 4. Gain an insight on how to develop actions and tasks of how you will achieve this

Lecture 7. Leadership vs Management by Chris Barrow

Chris Barrow talks about the difference between leadership and management. As practice owners and managers, these roles have to be performed separately. Very useful talk to practice owners

Aims and objectives

  • 1. Understand the difference between leadership and management
  • 2. Understand some traits required of a leader who is a practice owner

Lecture 8. 5 Top Marketing tips by Les Jones

This short video from Les Jones provides some great tips on increasing the effectiveness of your marketing activity. Very useful to gain some information to get your marketing moving ahead.

Aims and objectives

  • 1. Understand where and when to start your marketing
  • 2. Understand the importance of measurement
  • 3. Understand the importance of clear propositions
  • 4. Understand some important tips for your website
  • 5. Understand the importance of training your team

Lecture 9. 5 tips on business management for your practice

In this short talk Nigel Jones talks about 5 top tips on business measurement in your practice and how you can introduce business measurement in the practice

Aims and objectives

  • 1. Understand importance of a vision and goals to define measurement targets
  • 2. Understand how to make the most of practice management systems
  • 3. Gain an overview of how to handle, present and gain the measurement data

9 videos
290 mins CPD/CE
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