Conventional marketing. Does it still have a role and where to place it best. Recorded

Posted on 19 October 2020
Content available to premium subscribers only
60 mins CPD/CE

Aims and objectives:

  • Understand the difference between advertising and marketing - and why that’s important
  • Creating a comprehensive marketing plan for 2020 embracing...
  • Your patient recall system
  • Social media engagement
  • Making your website attractive
  • Create your practice blog
  • Create your email patient newsletter
  • Engage the whole team by using your morning huddle as a marketing focal point
  • Create an end of treatment protocol that never fails
  • External marketing through advertising, publishing and networking.
  • Building your own marketing action plan and budget
  • The single most important thing to know before you start any marketing
  • Understanding patient psychology and 97% of marketing initiatives fail

View all videos in the series: Marketing

Verifiable CPD - 60 minutes

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