IADI San Diego 2016. Implant Marketing Workshop Part 1. Television advertising

Posted on 05 June 2016
Content available to premium subscribers only
35 mins CPD/CE

Recorded in 2016 at the IADI San Diego. In this video Dr. Glenn V. Schmidt focuses on TV advertising, providing some very useful tips on how to achieve the maximum return on investment, whilst keeping costs low.

Aims and Objectives:

Through this presentation learn more about TV advertising, taking into consideration:

  • Cable TV vs network TV
  • Newspapers, free standing inserts
  • Radio
  • Target audience
  • Advert production
  • Timing

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