IADI San Diego 2016. Implant Marketing Workshop Part 3. Radio and case presentations

Posted on 05 June 2016
Content available to premium subscribers only
50 mins CPD/CE

This video series was filmed at the IADI conference in San Diego 2016. For a list of ALL the lectures and workshops from the conference and links, click here

Recorded in 2016 at the IADI San Diego. In this video Dr. Glenn V. Schmidt focuses on radio advertising, providing some very useful tips on how to achieve the maximum return on investment, whilst keeping costs low.

Aims and Objectives:

Through this presentation learn more about radio advertising, taking into consideration:

  • Target audience
  • Advert production
  • Timing
  • Repetition, familiarity
  • Benefits vs disadvantages
  • Cost

Verifiable CPD - 50 minutes

Would you like this article to count towards your verifiable CPD/CE?
Available to all Premium and Practice members.

Join now