IADI San Diego 2016. Implant Marketing Workshop Part 4. Newspapers, inserts and Print PR

Posted on 05 June 2016
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50 mins CPD/CE
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This video series was filmed at the IADI conference in San Diego 2016. For a list of ALL the lectures and workshops from the conference and links, click here

Recorded in 2016 at the IADI San Diego. In this video Dr. Glenn V. Schmidt focuses on newspapers, inserts and print PR, providing some very useful tips on how to achieve the maximum return on investment, whilst keeping costs low.

Aims and Objectives:

Through this presentation learn more about newspaper advertising, taking into consideration:

  • Newspapers
  • Freestanding inserts, examples
  • Demographics
  • Target audience
  • Timing

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