IADI San Diego 2016. Lecture 8. How to triple your implant placement using multimedia marketing

Posted on 04 June 2016
Content available to premium subscribers only
70 mins CPD/CE
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Recorded in 2016 at the IADI San Diego. In this video, Dr. Glenn V. Schmidt shares his experiences and tips for getting more patients using various forms of media marketing.

PLEASE ENSURE THESE TIPS MEET THE RULES AND REGULATIONS IN YOUR JURISDICTION BEFORE IMPLEMENTING THEM

Aims and Objectives:

Through this presentation learn more about the use of various forms of media marketing, taking into consideration:

  • Marketing to include TV infomercials, radio, internet, social media, newspapers, Yellow pages, mailings, referrals, building signage, before/after photographs, testimonials, implant seminars
  • An insight into how various marketing methods work
  • Pareto principle
  • Value of patients, demographics, location
  • Commitment
  • Benefits vs disadvantages
  • Clinical management of cases

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